One of the newest brand characters has hit the scene, Warrantina. Played by Rachel Dratch and launched in the AHS spots in April 2024.
She’s a bit new-agey, a bit mystical, maybe even a little kooky, but full of knowledge and wisdom.
Our task was to bring her and her story to life on social media.
Warrantina Social Launch Carousel
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Post Copy: Meet #Warrantina🔮✨ She can’t predict your future but can foresee a worry-free home with AHS! #DontWorryBeWarranty
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warrantina continued
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Post Copy: Add pool & built-in spa equipment coverage to your home warranty plan to keep your backyard worry-free while improving your warran-chi🧘#Warrantina
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Post Copy: An American Home Shield home warranty is a winning advantage for future home repairs and replacements. #Warrantina #DontWorryBeWarranty
Organic Social Posts
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Post Copy: Happy National HVAC Tech Day to all the hard-working repairmen and women keeping us cool in the heat! We love you 🫶
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Post Copy: A well-maintained HVAC system can enhance the overall health and value of a home, making it an attractive investment!
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Post Copy: A warranty can cover issues and provide access to professionals to help you stay calm in the face of a covered breakdown.
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Post Copy: Did your dryer wake up and choose violence? Fixing it on your own is easier than you think! Click the 🔗 in our bio for tips.
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Post Copy: Happy Home Improvement Month! Summer’s upon us which means homeowners everywhere are preparing for maintenance.
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Post Copy: Nothing beats coming home on a hot summer’s day to a well-maintained HVAC unit... and the comfortable house it cools off!
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Post Copy: We may not cover pest control, but we know how important it is for homeowners to keep their homes comfortable and up to date!
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Post Copy: Upgrading to energy-efficient appliances saves time, money, and energy. If only you could say that about a real baby!
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